Law Firm Marketing Brief
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PinHawk's Law Firm Marketing Brief is a weekly email designed for everyone involved in law firm marketing strategy. We bring together important news and commentary about the latest trends affecting legal marketing strategy, covering issues that affect top tier firms, boutiques and solo practitioners. Sign up for free subscriptions here.
You know the great Sam Cooke song Change Gonna Come. Cooke of course was belting his heart out with longing for the advent of Civil Rights and the demise of Jim Crow. But his lyric has a great poignancy in today's legal market, where it also seems like many of us have been predicting and anticipating a transformational change to come. "It's been a long time, a long time coming, but I know a change gonna come, oh yes it will."
But when? That's the big money question. As this article by Crispin Passmore suggests, transformation of the legal market in the UK is already very much underway and the pace of change is likely to significantly accelerate this year with further deregulatory measures taking effect. After a decade of slow incremental reforms and the introduction of law firms capitalized through alternative business structures, the floodgates may be about to open, as traditional law firms are about to lose the monopoly right to offer legal advice from a solicitor.
Of course the UK legal market is different and weird - they still wear wigs to court. But if transformational change can happen there surely it can happen in the US too. Mark Cohen in his latest blog post predicts that the next recession may prove to be the catalyst that sparks a dramatic realignment in the US legal market. As Cohen sees it, market dynamics have gradually shifted enough over the last decade, with corporate counsel asserting increasing control over the way legal services are priced, packaged and delivered, bringing us to the verge of the tipping point.
It sounds plausible but then again we've heard similar predictions before. There are certainly signs of change everywhere you look, with alternative legal providers enjoying very strong growth, and with huge amounts of capital coming into the US legal market to fund legal tech starts ups, acquisitions and growth, corporate buyers of legal services now have a much wider range of choice in how to manage their legal problems. But as this blog post from Kevin O'Keefe reminds us, venture capitalists throwing money at legal tech start ups may produce no lasting change in the market once the venture funding dries up.
With all this crystal ball gazing, let's not overlook one change that is already here. In the face of market uncertainty, BTI Consulting reports that 1/3 of all US law firms are prepared to increase their spending on marketing in the coming year - a three-fold increase over the prior year. So while the future remains murky, the spigot is opening up for the marketing department and 2019 is shaping up to be a very good year!
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Legal Business in Brief
- Alternative Legal Service Providers Report 2019: ALSP Market Experiencing Rapid Growth & Expanded Use - Legal Executive Institute: Blog, January 28, 2019
- Elevate raises global stakes with Hong Kong acquisition - Global Legal Post: Big Stories, January 28, 2019
- Blank Rome Charts New Expansion, Eying Both Coasts and the Midwest - Blank Rome, January 24, 2019
- 'Legal rebels' break into China - Global Legal Post: Big Stories, January 25, 2019
- Listed law firm to raise £10m acquisition warchest - Legal Futures, January 24, 2019
- Gordon Dadds raises 15% more than planned in share placing - Legal Futures, January 25, 2019
- Sheppard Mullin Continues Washington, D.C. Expansion - Sheppard Mullin, January 22, 2019
- How Will Legal Providers Be Affected By The Next Recession? - Legal Mosaic, January 28, 2019
- Change happens in two ways – gradually and then suddenly - Legal Futures, January 24, 2019
- French firm in governance shake-up - Global Legal Post: Big Stories, January 25, 2019
- Law tech company finds London calling - Global Legal Post: Big Stories, January 24, 2019
- Hitting the Mark with Your AFAs - Metropolitan Corporate Counsel: Articles, January 24, 2019
- Fisher Phillips Launches Workplace Safety and Health Consulting Firm - Fisher & Philips, January 24, 2019
- Data Snapshot: Here's What Might Not Be Obvious in Big Law Lateral Hiring Numbers - Blog of Legal Times, January 28, 2019
- Exclusive: Pioneering law firm goes into administration – again - Legal Futures, January 28, 2019
- The Battle for Talent in the Legal Market - Strategic Legal Technology - Ron Friedmann, January 22, 2019
- The Shock of Reality (Untethered, Part 2) - Lawyerist.com, January 25, 2019
- McNees Launches Public Finance & Government Services Group - McNees Wallace, January 28, 2019
Innovation
- Kerrrrching..! DISCO Bags $83m Investment – Now Has $135m in Total – A World Record (Or is it…?) - Artificial Lawyer, January 24, 2019
- History tells us most VC backed legal tech companies will fail - Real Lawyers Have Blogs - Kevin O'Keefe, January 28, 2019
- The Missing “E” in Legal Innovation - Rethinking.legal, January 28, 2019
- Exclusive: Rocket Lawyer eyes UK insurer tie-ups - Legal Futures, January 29, 2019
- Digital Asset Management & Blockchain: Overview & What You Need to Know - MerlinOne, January 24, 2019
- alt.legal: We Keep Waiting On The World To Change - Above the Law - Legal Technology, January 23, 2019
- Getting Ahead By Being Inefficient - Farnam Street, January 28, 2019
- Insurer ARAG Links With LawDroid In Legal Bot Project World First - Artificial Lawyer, January 24, 2019
- Embrace the Chaos, Counselor - Jay Harrington Blog, January 24, 2019
- You’ll Eat A McRib, But You Won’t Try Machine Learning? What Gives? - Above the Law - Legal Technology, January 22, 2019
- Why We Need More Hackathons - Above the Law - Legal Technology, January 22, 2019
- I, For One, Welcome Our New Robot Lawyer Overlords - Above the Law - Legal Technology, January 24, 2019
- Inspire.Legal™: A New Legal Tech Conference Laser-Focused on Problems, Not Just Solutions - Legal Executive Institute: Blog, January 23, 2019
- The State of Law Firm Innovation 2018 - Blog of Legal Times, January 23, 2019
- Legal AI – Its Definition and Its Value to the Legal World - Artificial Lawyer, January 28, 2019
- #Legalweek19 Preview: How Technology Is Transforming Legal Practice - Robert Ambrogi's LawSites, January 25, 2019
- Neota Logic Partners With Actuate Law To Develop New Legal Tech Tools - Artificial Lawyer, January 22, 2019
- Allen & Overy Taps Banking Partner Andrew Trahair as Head of Advanced Delivery - Artificial Lawyer, January 22, 2019
- Summary and Analysis: Microsoft Office 365 eDiscovery Challenge Survey - Robert Ambrogi's LawSites, January 25, 2019
- Artificial Lawyer Announces Launch of Legal Innovators Conference - Artificial Lawyer, January 23, 2019
- Practice Innovations: Project Management Nuts and Bolts — Notes from the Field - Legal Executive Institute: Blog, January 28, 2019
- Dentons launches interactive tool on Transparency Registers laws in all EU markets with the support of the Nextlaw Referral Network - Dentons, January 23, 2019
- Smart Contract Series – Legal implications for consideration, Part 1: Definition and enforceability - Dentons Insights (Canada), January 28, 2019
- To Develop or Not to Develop? Advice on Getting Ahead with Technology - American Bar Association: Law Technology Today, January 22, 2019
Tips, pointers and presentations
- Streamline Your Law Firm’s Billing With These 3 Tips - Attorney at Work, January 27, 2019
- Law Firm Website Accessibility and ADA Compliance - LawLytics, January 27, 2019
- 5 People-Manager Skills to Develop at Your Small Business - Capterra B2B Marketing Blog, January 23, 2019
- Social Media Privacy: Seven Tips to Protect Your Profile - Social Media Explorer, January 22, 2019
- 5 Ways to Boost Your Blog with Social Media - Social Media Explorer, January 26, 2019
- Building a Brilliant Brief Library: Your How-To Guide - Lawyerist.com, January 24, 2019
- The 6 Steps To Becoming A Social Business - Social Media Explorer, January 22, 2019
- 7 SEO Blunders Bloggers Often Commit - Social Media Explorer, January 23, 2019
- Practical keyword research: How to refine your keyword list - Smart Insights, January 22, 2019
- 30 website personalization and recommendations software tools - Smart Insights, January 22, 2019
- 3 Strategic Ways to Help Your Online Content Perform Better - Business 2 Community, January 22, 2019
- How to create landing pages that convert - Marketing Land, January 25, 2019
- 20 Incredibly Useful Websites You Wish You Knew Earlier - Business 2 Community, January 25, 2019
- Digital Marketing: Keyword Research 101 - Business 2 Community, January 24, 2019
- How to Create a Project Plan Template in 5 Steps - Business 2 Community, January 25, 2019
- Steal This: Social Media Content Idea Calendar [Infographic] - RainmakerLawyer Blog, January 28, 2019
- How can attorneys get review stars displayed in Google search results? - Law Firm and Attorney SEO and Internet Marketing, January 22, 2019
- How to Go Paperless in 2019: A Month-by-Month Plan - American Bar Association: Law Technology Today, January 25, 2019
- The Best SEO Plugins for WordPress (Review Updated for Winter of 2019) - Quick Sprout, January 28, 2019
- Five Marketing Tips Worth Stealing From Small-Company Marketers - Marketing Profs, January 27, 2019
Portable Business
- Ashurst strengthens corporate practice with hire in Singapore - Ashurst, January 25, 2019
- Shook Strengthens Global Arbitration Services to Meet Client Needs - Shook Hardy, January 24, 2019
- Paul Hastings Adds Trailblazing Derivatives Partner in New York - Paul Hastings, January 24, 2019
- Daniel Robyn joins DLA Piper’s Tax practice in Los Angeles - DLA Piper, January 22, 2019
- Leading Private Equity Partner Carolyn Vardi Joins Ropes & Gray in New York - Ropes & Gray, January 22, 2019
- Irell Adds Trial Lawyer Alex Romain - Irell & Manella, January 22, 2019
- Ice Miller Welcomes Guillermo Christensen - Ice Miller, January 22, 2019
- Cadwalader Adds Leading Real Estate Finance Partner Duncan Hubbard in London - Cadwalader, January 24, 2019
- Ashurst boosts Australian corporate practice with two senior partner appointments - Ashurst, January 24, 2019
- Daniel Robyn joins DLA Piper’s Tax practice in Los Angeles - DLA Piper, January 22, 2019
- Fisher Phillips Adds Suzy Lee in Los Angeles - Fisher & Philips, January 22, 2019
- Leading derivatives and fintech attorney Matthew Kluchenek joins Mayer Brown - Mayer Brown, January 22, 2019
- Morrison & Foerster Continues to Grow its London Platform with the Addition of Market-Leading Private Equity Real Estate Practice - Morrison & Foerster, January 22, 2019
- Sheppard Mullin Starts New Year with Addition of Leading Financial Services Litigator - Sheppard Mullin, January 23, 2019
- Former U.S. House General Counsel Thomas Hungar Returns to Gibson Dunn’s D.C. Office - Gibson Dunn, January 23, 2019
- Lisa Blatt Rejoins Williams & Connolly, This Time as Supreme Court Practice Head - Blog of Legal Times, January 27, 2019
- Kannon Shanmugam Exits Williams & Connolly to Launch Paul Weiss Appeals Practice - Blog of Legal Times, January 27, 2019
- As 5-Lawyer IP Group Bolts for Pepper Hamilton, Shrinking LeClairRyan Plans 'Law Firm 2.0' - Blog of Legal Times, January 26, 2019
- Cozen, Foley Grab Ballard Spahr Partners in Philadelphia and DC - Blog of Legal Times, January 25, 2019
- White & Case Adds IP Vet, Ex-Practice Leader Michael Songer From Crowell - Blog of Legal Times, January 23, 2019
- Thomas Hungar, Formerly House General Counsel, Returns to Gibson Dunn - Blog of Legal Times, January 23, 2019
- Public Finance Attorney Benjamin Johnson Joins Ballard Spahr in Minneapolis - Ballard Spahr, January 28, 2019
- Premier Private Equity Lawyer Gregor Klenk to Join Goodwin in Frankfurt - Goodwin Procter, January 28, 2019
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Legal Marketing
- One Third of Law Firms Plan to Increase Marketing and Business Development Budgets in 2019 - Gerry Riskin Blog, January 24, 2019
- Transforming Associates from Worker Bees to Rainmakers in 6 Steps - Larry Bodine Marketing Blog, January 25, 2019
- Beyond Net Promoter Score: The Third Clio Legal Trends Report in Context - Attorney at Work, January 24, 2019
- Trendspotting – Consider Design Thinking For Your Firm - Legal Marketing Association: Strategies+ Blog, January 25, 2019
- Cybersecurity: Getting to Good for the Small Law Firm - American Bar Association: Law Technology Today, January 24, 2019
- Lifestyle Law Firm Interview with Otis Landerholm of Landerholm Immigration, A.P.C. - RainmakerLawyer Blog, January 23, 2019
- Increase Your Credibility and Visibility: A conversation with Kelly Charles-Collins - Legal Marketing Blog, January 23, 2019
- Three Steps to Put Yourself Online as a Freelance Lawyer - American Bar Association: Law Technology Today, January 23, 2019
- Protect Your Data, Clients, & Law Firm With Two-Factor Authentication - Lawyerist.com, January 23, 2019
- TIL: Digital Marketing FAQs and How They Impact Your Law Firm - LaFleur Legal Marketing Blog, January 24, 2019
- CLOC London – Getting To Grips With Data + Better Contracting - Artificial Lawyer, January 23, 2019
- How to Make the Most of Client Visits - Attorney at Work, January 22, 2019
- Will lawyers step up after this week’s mass layoffs of journalists? - Real Lawyers Have Blogs - Kevin O'Keefe, January 24, 2019
- How to Create a Law Firm Content Marketing Strategy That Gets Results - Jay Harrington Blog, January 24, 2019
- Business Development Strategy: A High-Growth Approach - Hinge Marketing, January 24, 2019
- Building Your Referral Network - Law Firm and Attorney SEO and Internet Marketing, January 23, 2019
- Ten Things Lawyers Should Stop Doing in 2019 - Jay Harrington Blog, January 22, 2019
- Aviva bid to increase Legal Indemnity usage through InfoTrack - Legal Futures, January 28, 2019
- Legal tech companies at Legalweek have yet to master marketing as a conversation - Real Lawyers Have Blogs - Kevin O'Keefe, January 29, 2019
- 5 Ways to Grow Your Firm 5X Faster than Average - Hinge Marketing, January 29, 2019
Digital Marketing
- Happy Data Privacy Day — Five Lessons Learned On Regulatory Enforcement - Forrester Blogs, January 28, 2019
- How I built… an online engagement platform - Econsultancy, January 26, 2019
- Who Owns Digital Transformation? Survey Says ... CIOs - CMO, January 24, 2019
- It’s Time to Rethink Facebook - Direct Marketing Oservations, January 25, 2019
- 5 Ways Marketers Can Prioritize Creativity In 2019 - CMO, January 24, 2019
- Why You Should Give Up Content Marketing in 2019 - Business 2 Community, January 23, 2019
- Email Subject Line Trends To Pay Attention To in 2019 - Business 2 Community, January 27, 2019
- 2019 Transformation Trend: Use Vision To Make Your Strategy Stick - CMO, January 24, 2019
- The best digital marketing stats we’ve seen this week - Econsultancy, January 26, 2019
- Benchmarking your digital marketing capability - Smart Insights, January 24, 2019
- DigitalMarketer 2018 Year in Review [Infographic] - Digital Marketer, January 24, 2019
- The Future Is Reserved For Strategists Not Tacticians - Branding Strategy Insider, January 23, 2019
- What Makes Graphic Design So Important? - Business 2 Community, January 23, 2019
- Do Feelings Matter in Marketing? - Business 2 Community, January 23, 2019
- How to Define Your Unique Selling Proposition (USP) - New Breed Marketing, January 23, 2019
- Do you subscribe to the subscription trend? - McLellan Marketing Group, January 23, 2019
- How long does digital transformation take? - Econsultancy, January 23, 2019
- 4 Ways to Get Creative with Marketing Automation - Duct Tape Marketing, January 22, 2019
- Why do so many big companies lack marketing basics? - Mark Schaefer Marketing Solutions Blog, January 28, 2019
- 5 Ways Intent Data Improves Content Marketing - Business 2 Community, January 28, 2019
- How to Integrate Email Marketing With Your CRM - Business 2 Community, January 28, 2019
- 2019 Graphic Design Trends - Business 2 Community, January 28, 2019
- How many different types of marketing plans does a business need and why? - Smart Insights, January 28, 2019
- Yuval Noah Harari: Why We Dominate the Earth - Farnam Street, January 22, 2019
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Podcasts and Webinars
- The Long-Term Benefit of a Modern and Agile Brand; Off Script No. 36: Greg Kihlström, Author of The Agile Brand - Sword and the Script, January 22, 2019
- Catch the Webinar Thursday : Marketing Your Personal Injury Practice with LawLytics - Larry Bodine Marketing Blog, January 22, 2019
- Everything You Ever Wanted to Know About Digital Marketing: Interview with Lawyer/Marketer Seth Price - Robert Ambrogi's LawSites, January 24, 2019
- Ep 62- Generating New Business Through Referrals - Rocket Matters Legal Productivity, January 23, 2019
- Podcast #208: Hard Questions for Small-Firm Lawyers, with Stephanie Everett - Lawyerist.com, January 23, 2019
- Watch: Automate Client Intake - American Bar Association: Law Technology Today, January 24, 2019
- How Installing a Marketing System Serves Consultants and Their Clients - Duct Tape Marketing, January 22, 2019
- The Benefits of Giving Intentional Attention - Duct Tape Marketing, January 23, 2019
- Marketing with Clarity & Confidence: Analysis and Strategy [Podcast] - Business 2 Community, January 28, 2019
- How to Master Evergreen Content Marketing to Grow Your Business and Save Time [Podcast] - Business 2 Community, January 27, 2019
- Take 5-minutes to Maximize Your Day (Video) - Affinity Consulting, January 22, 2019
- Video: How AI Is Transforming Advertising And What You Should Do About It - Forrester Blogs, January 24, 2019
Vendor Updates
- The Importance of Client Testimonials for Law Firms - Good2BSocial, January 25, 2019
- Are Cart and Browse Abandonment Emails GDPR Compliant? - Pure360, January 25, 2019
- How suddenly losing my journalism job led to a new career at CallRail - CallRail, January 25, 2019
- Contactually’s Take on the WAV Group 2019 CRM Effectiveness Study - Contactually, January 25, 2019
- The best social selling platforms and how to use them - Baseline, January 24, 2019
- 4 Tips to Grow Your Law Firm’s Instagram Audience - Good2BSocial, January 24, 2019
- Add clarity to your call tracking with voicemail reporting - CallRail, January 24, 2019
- Our Full-Featured Chrome Extension Lets You Take Contactually with You - Contactually, January 24, 2019
- An SEO Checklist for the Homepage of Your Law Firm’s Website - Good2BSocial, January 23, 2019
- Choosing the best marketing channels for your agency, in 4 easy steps - CallRail, January 23, 2019
- What makes good sales data? - Baseline, January 23, 2019
- Podcast Ep. 77: The Top 10 Digital Marketing Trends for Law Firms in 2019 - Good2BSocial, January 22, 2019
- Anita's Story - Contactually, January 22, 2019
- Better Habits, Better Relationships - Contactually, January 22, 2019
- Litigation In The Age Of Big Data: How Everlaw Is Tackling The Most Complex Technical Issues In eDiscovery [Sponsored] - Above the Law - Legal Technology, January 24, 2019
- Clio This Month: 24/5 Support, Custom Actions, and More - Clio Blog, January 24, 2019
- How To Turn Down A Client (Politely!) - Practice Ignition, January 28, 2019
- How Firms Can Use Site Search to Improve Content Strategy - Good2BSocial, January 28, 2019
- How to coach your sales team like Bill Belichick - Nutshell, January 28, 2019
- Precedent Analytics Delivers Deep Analysis of Judges’ Citations Based on Westlaw Attorney Editor-Authored Content - Legal Current: Thomson Reuters, January 28, 2019
Marketing and Editorial Jobs
- Lateral Recruiting Coordinator - January 25, 2019
- LexisNexis, NYC - General Assignment Reporter - Law and More, January 22, 2019
- Attorney/Print Journals, Los Angeles, CA - Full-Time - Law and More, January 25, 2019
- Report for America - Criminal Justice Reporters - Law and More, January 25, 2019
- Law Firm, Cherry Hill, NJ - Marketing/Intake - Law and More, January 23, 2019
- Corporate Law Firm, Midtown Manhattan - Marketing/Business Development - Law and More, January 23, 2019
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_____________ The Law Firm Marketing Brief is the newest addition to the Pinhawk family of newsletters for the legal market. As the pace of competition and innovation in the legal market continues to accelerate, marketing issues are now front and center in shaping the future of the profession. This newsletter is designed to serve the needs of marketing professionals in law firms of all sizes, as well as practicing lawyers who are actively involved in marketing and business development initiatives, by providing a weekly briefing on the marketing ideas and trends that are driving the transformation of the legal industry. Joe Lamport, Editor. email me. Joe is a former practicing lawyer who has been a pioneer in the field of digital marketing for lawyers. He is the founder of the marketing consultancy, The Practice Platform. Free Subscription See our free newsletter for IT folks. See our free newsletter for Librarians. See our free newsletter for Legal administrators.
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