Law Firm Marketing Brief
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PinHawk's Law Firm Marketing Brief is a weekly email designed for everyone involved in law firm marketing strategy. We bring together important news and commentary about the latest trends affecting legal marketing strategy, covering issues that affect top tier firms, boutiques and solo practitioners. Sign up for free subscriptions here.
Much ink has already been spilled about the LegalTech show in New York last week. Excuse me, I meant to say LegalWeek. My favorite piece is this summary from David Curle which sagely observes that ALM's premiere legal tech show isn't really about technology any more. It's all about streamlining business process and business models, with law firms and law companies and in-house law departments all jockeying for position to see who will get the inside rail in the race to deliver more efficient corporate legal services.
This continues to create much confusion and consternation particularly among the ranks of BigLaw. As Mark Cohen observes in his excellent commentary this week, the new client-centric legal delivery model is squarely at odds with the traditional framework of BigLaw practice. This helps explain much of the consternation and soul searching about the future among the ranks of top firms, even at a time when profits per partner are surging. Are most large law firms destined to become nothing more than well-oiled technology platforms for the efficient delivery of legal services? In large part that explains why Adam Smith's most recent blog post is full of nostalgiac longing for the traditional notion of a firm that can serve some higher, collective purpose.
This dynamic presents a huge challenge for those of us faced with the task of law firm marketing. As Larry Bodine reminds us in his excellent blog post this week, successful or high-growth marketing is all about differentiation. But how can law firms possibly hope to differentiate themselves in this market environment, if they are all using the same technology (provided by the same small cohort of legal service providers) and simply making the same promise to deliver more efficient client-centric service? In other words folks, being innovative and client-centric isn't really a marketing strategy any more - it's just the table stakes in this hard-to-fathom new marketplace that's taking shape before us week to week.
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Legal Business in Brief
- Alternative Legal Service Provider Use Growing Faster Than Projected - Legal Current: Thomson Reuters, January 29, 2019
- The Millennial Shift: A Change in Today’s Law Firm Paradigm - Legal Executive Institute: Blog, February 1, 2019
- The New Law Firm: Old Blood, New Blood, And Robot Blood? - Above the Law - Legal Technology, January 30, 2019
- The Nature of the Firm - Adam Smith, Esq., January 30, 2019
- Law’s Odd Couple: Will New Law Hires Transform Traditional Law Firms? - Legal Mosaic, January 31, 2019
- Are Some Law Offices Just Like The Mall? - Above the Law - Legal Technology, January 29, 2019
- ALM – Legal Market Will Split In Two + ALSPs Will Grow – NY Bulletin Extra - Artificial Lawyer, January 29, 2019
- How Do You Stack Up? Takeaways from our Lean Law Firm Workshop - Rocket Matters Legal Productivity, February 4, 2019
- TR: ALSP Market Now $10 Billion-Plus, Law Firms Major Customers - Artificial Lawyer, January 29, 2019
- Law Firms Must Heed This GC Warning: “If you want our business, diversify!” - Gerry Riskin Blog, January 31, 2019
- Network-owned law firm eyes first acquisition in London - Legal Futures, January 31, 2019
- DWF float: “Haircut” for partners but free shares for staff - Legal Futures, February 4, 2019
- Large law firms “increasingly losing out to Big 4” - Legal Futures, January 30, 2019
- Reinhart Boerner Van Deuren s.c. Opens Minneapolis Office and Welcomes Three New Shareholders - Reinhart Boerner, February 4, 2019
- Porter Wright enters Chicago market with acquisition of Butler Rubin - Porter Wright, January 31, 2019
- No, You Don’t Have To Fight About Everything - Above the Law - Legal Technology, January 29, 2019
- Morrison & Foerster Opens Boston Office, Further Expanding Premier Technology, Life Sciences, Finance, and Emerging Companies and Venture Capital Capabilities - Morrison & Foerster, February 4, 2019
- Cooley expands into continental Europe - Global Legal Post: Big Stories, February 5, 2019
- Clyde & Co expands in Germany with Hamburg office - Global Legal Post: Big Stories, February 5, 2019
- “A new type of law firm” is needed to tackle PI reforms - Legal Futures, February 1, 2019
- Price-driven client consumerist behaviours undermining lawyer integrity, compromising service delivery; Bellwether research paper reveals - Legal Futures, February 4, 2019
- Starting from scratch - Law21.ca: Furlong, January 31, 2019
- Clients’ focus on price is compromising us, say solicitors - Legal Futures, February 4, 2019
Innovation
- Lessons from Legaltech: It’s Not About Legal Tech - Legal Executive Institute: Blog, February 4, 2019
- Legal Tech For The Legal Elite: Observations Of Two Conferences - Above the Law - Legal Technology, February 4, 2019
- IBM Watson in Quiet Talks With Law Firms to Expand AI Offerings - Bloomberg BNA: Business Development, January 31, 2019
- A Different Way to Practice Law - Above and Beyond KM, January 31, 2019
- How Your Client Views Your Firm - Above and Beyond KM, January 31, 2019
- Law academy launches 'future lawyer' initiatives - Global Legal Post: Big Stories, February 1, 2019
- One Person at a Time: Transforming Legal Work at K&L Gates - Legal Executive Institute: Blog, January 29, 2019
- The Legal World Meets The Scientific Method at Inspire.Legal - Artificial Lawyer, February 4, 2019
- Reflections on 2018 Legal Tech Predictions - The Time Blawg, February 2, 2019
- Pulling Off The Impossible: New Yorker-Style Cartoons About Lawyers That Are Actually Funny - Above the Law - Legal Technology, January 31, 2019
- On To The Next Wave Of Analytics: A Conversation With Nik Reed Of LexisNexis [Sponsored] - Above the Law - Legal Technology, February 4, 2019
- KM supports decision making, but which decisions? - Knoco Stories, February 4, 2019
- Intuitive Automation Platform Autto Seeks to Shake Up Market - Artificial Lawyer, February 5, 2019
- New York Bulletin: Data is Not the New Oil + LSBs Are Splitsville - Artificial Lawyer, January 31, 2019
- TECHREPORT 2018: Virtual Law Practice - American Bar Association: Law Technology Today, February 4, 2019
Tips, pointers and presentations
- Need to Up Your Email Marketing Game? Here are 6 Systems that Can Help - Jaffe PR Blog, January 30, 2019
- How To Manage Your Tabs and Speed Up Your Computer - Lawyerist.com, January 29, 2019
- Legal Project Management, Part 1: Getting Started - Attorney at Work, January 29, 2019
- A Surefire Way to Build Widespread Collaboration Across Your Organization - Conversation Matters, January 31, 2019
- 6 Marketing Planning Tips – part 2 - Hinge Marketing, February 5, 2019
- Seven Privacy Protections to Put Into Place Now - Attorney at Work, February 1, 2019
- 8 Steps to Achieve a Better Work/Life Balance in 2019 - RainmakerLawyer Blog, January 31, 2019
- A Mindful Lawyer’s Guide to Mindfulness, Part 2: Making It a Habit - Attorney at Work, January 30, 2019
- 12 Tips That Will Supercharge Your Elevator Speech - Business 2 Community, February 4, 2019
- Divorce Lawyer Marketing Strategies for Client Acquisition - Blue Corona, January 30, 2019
- 5 Essential Tips to Help Improve Your Social Media Strategy - Digital Marketer, January 30, 2019
- How to Build a Content Calendar (Plus a Free Template) - Convince and Convert, February 3, 2019
- Project Management Nuts and Bolts — Notes from the Field - Legal Executive Institute: Blog, January 29, 2019
Portable Business
- Dentons lands industry heavyweight planning and environment team - Dentons, February 3, 2019
- Morgan Lewis Enhances Structured Transactions Practice with Partner Who Focuses on CLOs - Morgan Lewis, February 1, 2019
- Murad Daghles Joins White & Case as a Partner in Düsseldorf - White & Case, February 1, 2019
- Thompson Hine Adds Partner, Owen Pinkerton, to D.C. - Thompson Hine: Press Releases, January 31, 2019
- Former Congresswoman Barbara Comstock Joins Baker Donelson's Government Relations and Public Policy Group - Baker, Donelson, January 31, 2019
- Manatt Adds New Partner to Digital and Technology Group - Manatt, Phelps, January 31, 2019
- Holland & Knight Adds Two Bankruptcy Partners in Chicago; Names New Office Head - Holland & Knight, January 29, 2019
- Premier Private Equity Lawyer Gregor Klenk to Join Goodwin in Frankfurt - Goodwin Procter, January 29, 2019
- Dentons boosts finance litigation team with addition of Doug Henkin - Dentons (McKenna Long), January 30, 2019
- Troutman Sanders Expands IP Litigation Practice with Addition of an Experienced Team in New York - Troutman Sanders, January 31, 2019
- Fried Frank Continues Growth of Global Finance Practice in London - Fried Frank, January 30, 2019
- Womble Bond Dickinson (US) LLP Continues Growth by Adding Houston Office - Womble Bond Dickinson, January 29, 2019
- Vinson & Elkins Welcomes Project Finance Partner Eamon Nolan in New York - Vinson & Elkins, February 4, 2019
- Ballard Spahr Adds Two Consumer Financial Services Litigation Attorneys in Minneapolis - Ballard Spahr, February 4, 2019
- Prominent M&A Partner Joins Latham & Watkins in Houston - Latham & Watkins, February 4, 2019
- Weil to Add Private Equity Partner Mark Thompson in London - Weil Gotshal, February 4, 2019
- Dechert Hires Litigation Partner Robin Nunn in Washington, D.C. - Dechert, February 4, 2019
- Mayer Brown adds M&A dealmaker Fritz Lark as partner in New York - Mayer Brown, February 4, 2019
- Byron Romain Joins White & Case as a Partner in Houston - White & Case, February 4, 2019
- Sheppard Mullin Adds Leading Trusts & Estates Litigation Team In Silicon Valley - Sheppard Mullin, February 4, 2019
- Greenberg Traurig Adds Three Litigators to its Expanding Sacramento Office - Greenberg Traurig, February 4, 2019
- Gunster grows its Jacksonville business litigation practice with the addition of shareholder Michael G. Tanner - Gunster, February 4, 2019
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Legal Marketing
- 5 Hallmarks of High-Growth Firms - Larry Bodine Marketing Blog, January 29, 2019
- Trendspotting – Where D&I Stands in 2019 - Legal Marketing Association: Strategies+ Blog, February 1, 2019
- Is Your Law Firm’s Website Up to 2019 Standards? - Attorney at Work, January 31, 2019
- From OCG Rights to Developing Compelling Narratives: the Top 5 Takeaways from the Marketing Partner Forum - Legal Executive Institute: Blog, January 30, 2019
- Super Bowl Commercials for Lawyers - Attorney at Work, February 2, 2019
- How Successful Have Your Lateral Partner Hires Been? - Wisnik Career Enterprises, January 30, 2019
- Legal Marketing with the Web and Social Media - Larry Bodine Marketing Blog, January 29, 2019
- 5 Questions to Consider When Determining Your Legal Video Marketing Strategy - LawLytics, February 2, 2019
- What Are LSI Keywords And How Can They Help My Law Firm? - Black Fin Law Blog, January 29, 2019
- Creating a Competitive Edge with Your Law Firm’s Website - LawLytics, January 31, 2019
- Social Media 101: What’s the Point of Social Media After All? - American Bar Association: Law Technology Today, January 29, 2019
- 5 Situations when M&A Strengthens Your Brand [VIDEO] - Hinge Marketing, February 1, 2019
- Setting Ground Rules for a Reporter Interviews - The Legal PR Blog, January 30, 2019
- Lessons for Professional Services Firms: Communicating — It’s All About You - Jaffe PR Blog, January 30, 2019
- The First 100 Days: What Every New Marketing Leader Needs to Know - Hinge Marketing, January 31, 2019
- Can I Get Extra Pickles with that Pitch? How to Create Your Own, Perfect PR Burger - Jaffe PR Blog, January 30, 2019
- Stressed about Marketing? Do What Really Works for Solos and Small Firms - Professional Services Marketing Blog, February 4, 2019
- Every professional services firms’ clients dirty little secret - One Rabbit, February 5, 2019
- Legal Marketing with the Web and Social Media - Larry Bodine Marketing Blog, January 29, 2019
- The Best Lawyer Lead Generation & Client Acquisition Strategies for 2019 - Blue Corona, January 30, 2019
Digital Marketing
- The worst press release ever - Articulate Marketing Blog, February 4, 2019
- Why Doritos’ Marketing Strategy Made Super Bowl History - Yotpo Voice, February 4, 2019
- The ‘GDPR effect’ on email marketing – was it all worth it? - Smart Insights, February 4, 2019
- In a world of facts, ideas are king - Marketing Land, February 1, 2019
- You Don’t Have Weaknesses, Just Overdone Strengths - Mark Schaefer Marketing Solutions Blog, January 31, 2019
- Branding in Motion: A Roundtable with the Emotive Brand Design Team - Emotive Brand, January 31, 2019
- Tech-Driven Innovation: The Inevitable And Revolutionary Future Of IT - Forrester Blogs, January 30, 2019
- Digital Transformation Makes All Companies Global By Default - CMO, January 30, 2019
- Digital Snakes And Ladders - Forrester Blogs, January 29, 2019
- Altimeter’s Top Digital Trends for 2019 - Brian Solis, January 29, 2019
- Five key digital transformation questions - Econsultancy, January 29, 2019
- Before You Create a Brand Style Guide, Read This - New Breed Marketing, January 29, 2019
- Marketing Should Be Signal Not Noise - Social Media Explorer, February 1, 2019
- How to successfully remarket to past customers - Smart Insights, February 5, 2019
- Six case studies of machine-learning powered email marketing - Econsultancy, February 4, 2019
- How to Optimize Historical Blog Content to Increase Traffic [Chec... - Precision Marketing Group Blog, February 4, 2019
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Podcasts and Webinars
- Podcast #209: Before You Even Think About Hiring Anyone, Listen to This Episode with Ashley Cox - Lawyerist.com, January 30, 2019
- LawNext Episode 26: Mark Cohen’s Strategies for the Global Legal Marketplace - Robert Ambrogi's LawSites, January 29, 2019
- Episode 186: How To Succeed in the Facebook Policy Minefield in 2019 - Digital Marketer, January 29, 2019
- Setting the Stage for a Moment of Awakening - Duct Tape Marketing, January 30, 2019
- Marketing with Clarity & Confidence: Budget and ROI [Podcast] - Business 2 Community, February 4, 2019
- Content Curation, Creation vs Regurgitation: How to Curate Like a Pro and Build Your Brand in 2019 [Podcast] - Business 2 Community, February 4, 2019
Vendor Updates
- Of Brands and The Seven-Year Itch - Greenfield Belser, February 1, 2019
- How Much Should My Law Firm Spend on Digital Marketing in 2019? - Good2BSocial, February 1, 2019
- News You Can Use: Apple’s FacePalm, India e-commerce battle, Brexit looms - CallRail, February 1, 2019
- Sales rep for a day: Aligning sales, marketing, and support - Baseline, January 31, 2019
- What is Google Ads call tracking, and how does it improve my PPC campaigns? - CallRail, January 31, 2019
- New Feature: Service Revenue Report Export - Practice Ignition, January 30, 2019
- Should I hire a virtual sales team? - Baseline, January 29, 2019
- Calculating your ROI to attend the Xero Roadshow - Practice Ignition, January 29, 2019
- The Top 5 Law Firm Podcasts - Good2BSocial, January 29, 2019
- Podcast 78: Deborah Farone Discusses Her New Book, Best Practices in Law Firm Business Development and Marketing - Good2BSocial, January 29, 2019
- GDPR Revisited - Groupmail, January 29, 2019
- Unlock your sales team’s potential: Lead conversion tips from pro marketers - CallRail, January 29, 2019
- Up Your Client Service With Podium - Lawyerist.com, January 29, 2019
- How to Add Reviews & Recommendations with LawLytics - LawLytics, February 3, 2019
- In E-Discovery Deal, OpenText Acquires Catalyst for $75 Million - Robert Ambrogi's LawSites, February 1, 2019
- ABA Adopts New Logo, Will Retire Iconic Logo of 50 Years - Greenfield Belser, February 4, 2019
- A Checklist on Mobile Optimization for Law Firms - Good2BSocial, February 4, 2019
Marketing and Editorial Jobs
- Recruiting and Attorney Development Coordinator - February 1, 2019
- Legal Recruiting Specialist - February 1, 2019
- CLE Administrator - February 1, 2019
- Senior Manager of Lateral Partner Recruiting - January 30, 2019
- Business Development Coordinator, IP and FinTech - January 29, 2019
- Law Office, Charlottesville, VA - Social Media Assistance - Law and More, February 4, 2019
- Law Firm, Baltimore, MD - Contract Writing Position - Law and More, February 4, 2019
- Content for Law Firms, Philadelphia, PA - Full-Time Job - Law and More, January 31, 2019
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_____________ The Law Firm Marketing Brief is the newest addition to the Pinhawk family of newsletters for the legal market. As the pace of competition and innovation in the legal market continues to accelerate, marketing issues are now front and center in shaping the future of the profession. This newsletter is designed to serve the needs of marketing professionals in law firms of all sizes, as well as practicing lawyers who are actively involved in marketing and business development initiatives, by providing a weekly briefing on the marketing ideas and trends that are driving the transformation of the legal industry. Joe Lamport, Editor. email me. Joe is a former practicing lawyer who has been a pioneer in the field of digital marketing for lawyers. He is the founder of the marketing consultancy, The Practice Platform. Free Subscription See our free newsletter for IT folks. See our free newsletter for Librarians. See our free newsletter for Legal administrators.
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