Law Firm Marketing Brief
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PinHawk Microsites
- Quick Tips to Your Business Development Success, Silvia Coulter - LawVision
- Empowering Lawyer Personalities for Successful Legal Process Improvement, Carla Landry - LawVision
- Collaboration Reimagined: New Assessment Tool Aids in Understanding Team Dynamics, J. David Harvey - LawVision
Legal Business in Brief
- COO & CFO Forum: The legal industry is learning to do hard things, Legal Executive Institute: Blog, October 29, 2020
- Pinsent Masons boosts professional services offering with Vario expansion, Global Legal Post: Big Stories, October 29, 2020
- Prepare now for negative interest rates, law firms told, Legal Futures, November 2, 2020
- This One Factor Will Determine Winners And Losers In The New Legal World, Above the Law - Legal Technology, October 30, 2020
- Gibson Dunn launches judgment and arbitral award enforcement practice, Global Legal Post: Big Stories, October 29, 2020
- Baker McKenzie 'resilient and confident' after posting 12 per cent fall in PPP, Global Legal Post: Big Stories, October 28, 2020
- DLA Piper launches Sustainability and Environmental, Social and Governance (ESG) portal to help clients thrive in a sustainable future, DLA Piper, November 2, 2020
- Build Back Better: A Step-Change Asset Price Reset, Adam Smith, Esq., October 30, 2020
- Meeting a lawyer’s need for psychological security: Why safety is more important now than ever, Legal Executive Institute: Blog, October 28, 2020
- Health-Care M&A Deals in Q3 Impacted by Covid-19; Election Could Shape Q4, Epstein Becker, October 30, 2020
- GCs Find High Job Satisfaction Despite Pandemic: Especially Women, The Mad Clientist: BTI's Blog, October 28, 2020
- With Uncertainty Reigning, Lobbying Revenue Up for Law Firms, Bucking History, Blog of Legal Times, October 28, 2020
- New Law - The Captive ALSP, Law and More, November 2, 2020
- The Future of Business - So Many Forms of Trust, Law and More, November 1, 2020
- Why Out-Sourcing Your Law Firm’s Billing is Bad for Business Operations, American Bar Association: Law Technology Today, October 30, 2020
- Monday, November 2, 2020 - So Many More Shoes Could Drop, Law and More, November 1, 2020
- It’s Time to End Slash-and-Burn Capitalism, Harvard Business Review, October 28, 2020
- WFH - Manhattan Legal Industry Better Just Settle In, Indefinitely, Law and More, October 29, 2020
- COVID-19 Calls for Increased Monitoring of Remote Workforce, Nelson Mullins, November 2, 2020
- CEE businesses to ramp up digitalisation efforts despite challenging times, CMS survey finds, CMS, November 2, 2020
- How to get more than your fair share of client spending, Legal Executive Institute: Blog, November 2, 2020
- Diversity in Law Firms: That Can Happen (finally) through Clients' Demands for More Black Lawyers, Law and More, November 2, 2020
- The Katten Muchin Story Is This: Layoffs of Lawyers, Law and More, November 3, 2020
- Ex-DWF boss becomes ABS’s chair as he launches new venture, Legal Futures, November 3, 2020
- New chambers goes virtual – for now, Legal Futures, November 3, 2020
Innovation
- Deloitte Legal Acquires UK Law Firm Kemp Little, Artificial Lawyer, November 3, 2020
- Legal Marketplace Priori Legal Raises $6.3M; Exclusive LawNext Interview With The Founders, Above the Law - Legal Technology, October 29, 2020
- CURIOUS MINDS: Law firms need to adopt a 21st century mindset, says Salesforces’ Wei Chen, Legal Executive Institute: Blog, October 29, 2020
- Clifford Chance Applied Solutions develops new digital tool for complex banking secrecy regulations, Clifford Chance, November 3, 2020
- Analytics Didn’t Help The Tampa Bay Rays, But Can It Help The Legal Profession?, Above the Law - Legal Technology, October 28, 2020
- Stat Of The Week: A Frontrunner For Law Firm Meetings, Above the Law - Legal Technology, October 30, 2020
- Law Firms’ Data Analytics Tools Are Growing, But Buy-In Isn’t Automatic, IntApp, October 28, 2020
- Intapp to Sell Cloud-Based Solutions Exclusively, IntApp, October 28, 2020
- Looking for a Legal Software Solution? Here Are 4 Options, Jaffe PR Blog, October 28, 2020
- New Partnership Unites Integreon’s Services with SirionLabs’ AI CLM Tech, Robert Ambrogi's LawSites, October 28, 2020
- Noah Waisberg, Kira CEO: Learnings From The Journey, Artificial Lawyer, November 2, 2020
- Search Acumen Launches Amazon-Based AI Property Tools, Artificial Lawyer, November 2, 2020
- A new way to plug a human brain into a computer: Via veins, Ars Technica, October 31, 2020
- Are lawtech start-ups redefining the industry?, Legal Futures, October 30, 2020
- City sets out innovation blueprint amid fears over Covid impact, Legal Futures, October 30, 2020
- Major Expansion for Legal Analytics Company Gavelytics with New Features and Coverage, Robert Ambrogi's LawSites, October 29, 2020
- Three Ways to Improve your Firm’s Workflows with Technology, American Bar Association: Law Technology Today, October 29, 2020
- Reynen Court Bags $4.5m More, CC + Latham Invest Again, Artificial Lawyer, October 28, 2020
- Priori Legal Marketplace Bags $6.3m, Orrick Joins Funding, Artificial Lawyer, October 28, 2020
- TechReport 2020: Solo & Small Firm, American Bar Association: Law Technology Today, November 2, 2020
- 1990s Once Again? The Deloitte Law Firm M&A Deal, Artificial Lawyer, November 3, 2020
- Big Four giant signals ambition with City firm acquisition, Legal Futures, November 4, 2020
Tips, pointers and presentations
- Are You Ready to Be Coached?, Harvard Business Review, October 30, 2020
- How to Thrive When Everything Feels Terrible, Harvard Business Review, October 30, 2020
- Take the Awkwardness out of Asking for Testimonials: How to Get Positive Reviews for Your Firm, Legal Marketing Blog, November 2, 2020
- Top 4 tips for converting online legal leads, Legal Futures, October 29, 2020
- How to Create a Private Facebook Group for Networking and Referrals, Attorney at Work, October 28, 2020
- The Haunted Office! Simple Tricks for Keeping Spirits Bright, Attorney at Work, October 29, 2020
- Five Ways CLOs Can Support Their Teams as the Pandemic Continues, Inside Counsel, October 29, 2020
- 10 Exceptional Press Release Examples to Model Your Press Release After, Business 2 Community, October 30, 2020
- How Lawyers Can Grow Their Personal Brand Using Social Media, Good2BSocial, October 28, 2020
- The Law Firm Guide to Writing Meta Descriptions That Get Clicks, Good2BSocial, October 30, 2020
- Research: How Virtual Teams Can Better Share Knowledge, Harvard Business Review, November 2, 2020
- How to Stay Creative When Life Feels Monotonous, Harvard Business Review, November 2, 2020
- Digital Marketing for Law Firms: Our Comprehensive Guide, LaFleur Legal Marketing Blog, November 2, 2020
- Advice for New Lawyers: How to Survive and Thrive, Clio Blog, November 4, 2020
- Handling Conflicts With Your Colleagues, Attorney at Work, November 3, 2020
- How to Brace Yourself for Disappointment, Harvard Business Review, November 3, 2020
Portable Business
- Wilson Sonsini hires former Checkout.com GC in London to bolster fintech coverage, Global Legal Post: Big Stories, October 31, 2020
- Quinn Emanuel hires former US district attorney and ex-Trump White House lawyer, Global Legal Post: Big Stories, October 30, 2020
- Former DOJ Healthcare and White Collar Fraud Prosecutor Rejoins Barnes & Thornburg in Chicago, Barnes & Thornburg, October 30, 2020
- Mintz Deepens Real Estate Practice with Trio in Los Angeles, Mintz Levin, October 30, 2020
- Joshua Kaplan Joins Wilson Sonsini Goodrich & Rosati in London, Wilson Sonsini, October 30, 2020
- Dynamic Trademark Lawyer Theresa Conduah Joins Haynes and Boone in California, Haynes and Boone, October 29, 2020
- Akerman Welcomes Russell Marcus to Corporate Practice Group in Fort Lauderdale, Akerman Senterfitt, October 28, 2020
- Spain's ECIJA steps up Latin America expansion with six-partner hiring spree, Global Legal Post: Big Stories, November 2, 2020
- King & Spalding hires leading UK human rights QC to head public international law offering, Global Legal Post: Big Stories, November 2, 2020
- Robinson+Cole Continues to Expand Presence in New York With Eight Member Financial Lines Team, Robinson Cole, November 2, 2020
- Brownstein Adds Blue Dog Dem Pryor From Venable to Growing AG Practice, Blog of Legal Times, November 2, 2020
- Dentons’ Trusts, Estates and Wealth Preservation practice adds Patricia Lincoln in Kansas City, Dentons (McKenna Long), November 3, 2020
Law Firm Memos
- Industrials hit hard by COVID-19 disruption, but commitment to sustainability will lead the sector to recovery, Baker & McKenzie, November 2, 2020
- Climate Change Will Be Front and Center in 2021, Regardless of the Nov. 3 Results, Crowell & Moring: Alerts and Newsletters, November 2, 2020
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Legal Marketing
- Beware the Four Most Dangerous Outlook Features, Attorney at Work, November 1, 2020
- Engagement Was Key to Success at #LMA20, Legal Marketing Association: Strategies+ Blog, October 30, 2020
- What A Network Assessment Will Do for Your Company, Social Media Explorer, October 30, 2020
- COVID Effect - Brands Frontload Empathy, Law and More, October 30, 2020
- Dogs were domesticated once from a lost population of wolves, Ars Technica, October 29, 2020
- Links Can be Better than a Mention; Off Script No. 46: Eugene Levin, Chief Strategy Officer at SEMrush, Sword and the Script, October 29, 2020
- Leading PI firm declares: We’re ready for whiplash reforms, Legal Futures, October 29, 2020
- Lawyers “need outside help” to maximise lawtech start-ups, Legal Futures, October 29, 2020
- Contract Purchasing Administrator, Wenatchee, WA - Full-time ($56,800 to $71,000), Law and More, October 28, 2020
- Business Development: Ideas to Get You Thinking, Legal Marketing Blog, October 28, 2020
- Successful Remote Teams Communicate in Bursts, Harvard Business Review, October 28, 2020
- Marketers Underuse Ad Experiments. That’s a Big Mistake., Harvard Business Review, October 28, 2020
- CodeX Meeting: October 29th, 2020, CodeX Blog, October 28, 2020
- Blog Post: Filter bubbles, epistemic bubbles and echo chambers, Gurteen Knowledge, October 28, 2020
- Blog Post: Cynefin - Weaving Sense-Making into the Fabric of Our World, Gurteen Knowledge, October 28, 2020
- Blog Post: Corporate Storytelling -The Essential Guide, Gurteen Knowledge, October 28, 2020
- Idle Hands Are The Devil's Workshop., Future Lawyer, October 28, 2020
- Making Ghost Calls Work for You and The Most Important Tool, Law Firm and Attorney SEO and Internet Marketing, October 30, 2020
- Create More Engagement on LinkedIn, Jay Harrington Blog, October 30, 2020
- Back to Basics: What is CRM?, Cole Valley Software: ContactEase, October 30, 2020
- No Tricks, Just Treats When Working with Legal Media, Jaffe PR Blog, October 29, 2020
- What the Movie ‘Moneyball’ Teaches Us about Business Development, Jaffe PR Blog, October 28, 2020
- RIP: Ironman Lawyer Steve Adams, Robert Ambrogi's LawSites, November 2, 2020
- Rule of Law and Access to Justice, Legal Futures, November 2, 2020
- Gateley narrowly overcomes shareholder pay revolt, Legal Futures, November 2, 2020
- Get More Referrals (It’s the Easiest Way to Increase Your Bottom Line!), Legal Marketing Blog, November 2, 2020
- Disney Isn't Mickey Mouse Anymore., Future Lawyer, November 2, 2020
- Baker Botts Welcomes Catherine Zinn as Chief Client Officer in Newly Created Role, Baker Botts, November 2, 2020
- LP Magazine – Profiting From Nonprofit Board Involvement, Marketing Attorney Blog, November 2, 2020
- How Do You Monitor for Mentions on Podcasts [PR Tech Sum], Sword and the Script, November 3, 2020
- A True Thought Leader’s Mind, Body and Spirit, Jay Harrington Blog, November 3, 2020
- Half of My Blog Posts Are Below Average, But I Don’t Know Which Half, Real Lawyers Have Blogs - Kevin O'Keefe, November 3, 2020
Digital Marketing
- 101 Ways to Make More Sales Online, copyblogger, November 2, 2020
- What do you get and what does it cost?, Seth Godin Blog, November 2, 2020
- 7 Sales Pipeline Stages That Help Drive Revenue Fast, Business 2 Community, November 1, 2020
- The New Executive Position: CLO (Customer Love Officer), Business 2 Community, November 1, 2020
- How to Make the Data Work for You, Business 2 Community, October 30, 2020
- Managing the Approval of Marketing Content and Blogs, Business 2 Community, October 30, 2020
- 32 of the Best Website Designs to Inspire You in 2020, HubSpot Blog, October 30, 2020
- It’s time for Plan C: Adjusting your marketing budgets in crisis times, Marketing Land, October 30, 2020
- Benchmarks and Outliers, Endings and Beginnings [The Weekly Wrap], Content Marketing Institute, October 30, 2020
- How Brands Thrive On Being The Opposite, Branding Strategy Insider, October 29, 2020
- Mad Men Marketing Quotes: How To Improve Your Results, Heidi Cohen, November 1, 2020
- Brand Campaign: Emotional vs. Emotive Brands – What’s the Difference?, Emotive Brand, October 29, 2020
- First Principles: How Marketing Can Find Its Way, Mark Schaefer Marketing Solutions Blog, October 28, 2020
- How to Get Big Results From Small Content Marketing Teams, Content Marketing Institute, October 28, 2020
- Do Most B2B Marketers Gate Content?, Marketing Profs, October 28, 2020
- In His New Book The Practice, Seth Godin Riffs On Shipping Creative Work, Web Ink Now, November 3, 2020
- The Cookie Countdown – 5 Alternative Strategies You Should Be Using Now, Business 2 Community, November 3, 2020
- Website Statistics and Facts: A 2020 Study, Quick Sprout, November 3, 2020
- 7 Content Experts Share What Matters Most in 2021, Content Marketing Institute, November 3, 2020
- A new book and some excitement to go with it, Seth Godin Blog, November 3, 2020
- Pros and cons: A short-term website project vs. a 12-month website project, Impact Blog, November 3, 2020
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Companies and Products in the News
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Companies in the News
- Legal Pricing & Profitability Report, BigHand
- Four Tips for Managing Multiple Matters in the Age of the Pandemic, Ipro Tech
- Are You Guilty of These Five Email Faux Pas?, Zola Suite
- Serbia's oldest commercial law firm, Jankovic Popovic Mitic, chooses the latest in DMS Technology From Epona Legal, Epona
- The familiar trio of 'People, Process, and Technology' play a role in every business, BigHand
- Cornerstone.IT Enhances Its Managed Services with Netsurion Platinum Partnership, Cornerstone.IT
- Trickbot/Ryuk Healthcare Attacks, Braintrace
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Upcoming Conferences and Events
- Summit Next Week Will Spotlight Tech and Innovation In Immigration Law, Robert Ambrogi's LawSites, November 2, 2020
Podcasts and Webinars
- Big Law Goes 'Alternative': Can Traditional Firms Disrupt the Disrupters?, Blog of Legal Times, October 30, 2020
- Legal Marketplace Priori Legal Raises $6.3M; Exclusive LawNext Interview with the Founders, Robert Ambrogi's LawSites, October 28, 2020
- On LawNext: Clio CEO Jack Newton and VP of Product Mik Lernout on the Changing Landscape of Law Practice, Robert Ambrogi's LawSites, November 2, 2020
- How to View Customers More Like Members, Duct Tape Marketing, October 29, 2020
- Creativity is a Choice and It’s Important, Duct Tape Marketing, October 28, 2020
- Ep 118: How Pay-Per-Click Ads Lead To More Clients, Rocket Matters Legal Productivity, November 3, 2020
- AL TV Webinar: Streamlining Contract Management – Nov 24, Artificial Lawyer, November 4, 2020
- How to Improve Your Personal Brand, Duct Tape Marketing, November 3, 2020
Marketing and Editorial Jobs
- Legal Recruiting Coordinator/Specialist, For the New York Office of a Very Prestigious Law Firm, October 29, 2020
- Inside Higher Ed, D.C. - Senior Editor (full-time), Law and More, November 1, 2020
- Pacific Environment - San Francisco or Anchorage - Communications Manager (full-time, travel required), Law and More, October 31, 2020
- Bloomberg, NYC - Senior Editor (temporary full-time contractor) to Focus on QuickTakes Latin America (6-month gig), Law and More, October 31, 2020
- MT Newswires - REMOTE - Experienced Financial Reporter, Law and More, October 30, 2020
- Digital Content Manager, D.C. - Works with Attorneys and Staff (full-time), Law and More, October 29, 2020
- Immigration Law Firm, Encino - Writer or Legal Assistant (full-time), Law and More, October 29, 2020
- S&P Global, Charlottesville, VA - Reporter on Power Finance (full-time), Law and More, October 29, 2020
- The Aspen Institute, D.C. - Editorial Manager (full-time), Law and More, October 29, 2020
- The Balance - REMOTE - Contract Content Editor with Finance/Business Background ($30 p/h, at least 20 hours a week), Law and More, October 29, 2020
- Virginia Lawyers Weekly, Richmond, VA - Reporter, Law and More, October 28, 2020
- Martindale-Hubbell - REMOTE - Legal Marketing Writers for Clients' Websites (contract), Law and More, October 28, 2020
- Criminal Justice Reform Podcast - REMOTE - Researcher/Content Provider, Law and More, November 3, 2020
- Fenwick & West, Flatiron Section of NYC - Client Engagement Specialist (full-time), Law and More, November 3, 2020
- Fenwick & West, Flatiron Section of NYC - Director of Attorney Recruitman, Law and More, November 3, 2020
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_____________ The Law Firm Marketing Brief is the newest addition to the Pinhawk family of newsletters for the legal market. As the pace of competition and innovation in the legal market continues to accelerate, marketing issues are now front and center in shaping the future of the profession. This newsletter is designed to serve the needs of marketing professionals in law firms of all sizes, as well as practicing lawyers who are actively involved in marketing and business development initiatives, by providing a weekly briefing on the marketing ideas and trends that are driving the transformation of the legal industry. Joe Lamport, Editor. email me. Joe is a former practicing lawyer who has been a pioneer in the field of digital marketing for lawyers. He is the founder of the marketing consultancy, The Practice Platform. Free Subscription See our free newsletter for IT folks. See our free newsletter for Librarians. See our free newsletter for Legal administrators.
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