Law Firm Marketing Brief
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PinHawk Microsites
- A New (and Unexpected) Tool for Improving Diversity and Inclusion -- Legal Project Management, Susan Lambreth - Dr. Maria-Vittoria Carminati - LawVision
Legal Business in Brief
- Law Firm Merger Market Stabilizes at Year End, Altman Weil, January 5, 2021
- LAWCLERK Launches Subscription-Based Virtual Law Firm Associates, Robert Ambrogi's LawSites, January 4, 2021
- Davis Polk & Wardwell tops global M&A advisory rankings as deal-making rebounds, Global Legal Post: Big Stories, January 5, 2021
- US firm Dinsmore & Shohl unveils merger with Indiana-based Wooden McLaughlin, Global Legal Post: Big Stories, January 5, 2021
- Lateral Hires: Creating New Version of Haves and Have-Nots in Law Firm Niche, Law and More, December 30, 2020
- Difficult year for Law PLC, with most firms seeing share prices dive, Legal Futures, January 4, 2021
- Kate Stonestreet Appointed Global Chief Operating Officer at Baker McKenzie, Baker & McKenzie, January 4, 2021
- The long road back: Asian law firms are still coping with the devastating impact of the pandemic, Legal Executive Institute: Blog, January 4, 2021
- Billing - Reality Is Clients Are Motivated to Stick with Law Firms They Like, Law and More, January 4, 2021
- What Do You Have to Lose? In 2021, Dare Greatly., Law Vision Insights Blog, January 4, 2021
- Small law firms in 2021: A chance to regroup and grow, Legal Executive Institute: Blog, January 5, 2021
- UK lawyers count the cost of Brexit deal for legal services, Global Legal Post: Big Stories, January 5, 2021
- Nick Gravante: Building Cadwalader into Commercial Litigation Powerhouse, Law and More, January 5, 2021
- Distributed law firm launches internship programme for postgrads, Legal Futures, January 6, 2021
Innovation
- Let 2021 Be A Year of Mistakes, Above and Beyond KM, December 31, 2020
- Learning from 2020: Azeem’s Takeaways, Harvard Business Review, December 30, 2020
- Empathy and Innovation: Highlights from ‘Future of Legal Services’ Panel, Attorney at Work, January 4, 2021
- Divorcing Content and Style: Why it is so hard to write and collaborate in Word, American Bar Association: Law Technology Today, December 30, 2020
- 20 For 2020: The Legal Tech Trends that Defined the Year, Robert Ambrogi's LawSites, December 30, 2020
- AI and the Law: 2020 in Review, CodeX Blog, January 4, 2021
- How Legal Depts Can Implement a Law Firm Cybersecurity Assessment Program That Benefits All Players, Inside Counsel, January 4, 2021
- The 2021 Commuting Challenge, Above the Law - Legal Technology, January 5, 2021
- Longtime Competitors Fastcase and Casemaker Merge, Reshaping the Legal Research Landscape, Robert Ambrogi's LawSites, January 5, 2021
- With Acquisition of Foundation Software, Litera Expands Into Firm Intelligence, Robert Ambrogi's LawSites, January 5, 2021
Tips, pointers and presentations
- Top Three Paraphrasing Tools Online, American Bar Association: Law Technology Today, January 4, 2021
- Research: Women Are Better Leaders During a Crisis, Harvard Business Review, December 30, 2020
- The Role of Google Analytics in Scaling Small Businesses, Business 2 Community, January 2, 2021
- A Google Analytics Terminology Guide for Legal Marketers, Good2BSocial, December 31, 2020
- “Jootsing”: The Key to Creativity, Farnam Street, January 4, 2021
- 10 Habits for Successful Email Communication, Attorney at Work, January 5, 2021
- What Kind of Networker Are You?, Harvard Business Review, January 5, 2021
- How to Tell Your Boss You’re Burned Out, Harvard Business Review, January 5, 2021
- Stress Management: Tips for Busy Legal Practitioners, American Bar Association: Law Technology Today, January 5, 2021
- 4 Reasons Marketing Emails Go to Spam (And How to Fix It), Business 2 Community, January 5, 2021
Portable Business
- White & Case Expands Global Project Development and Finance Practice with Addition of Two Partners, White & Case, December 31, 2020
- Paul Hastings Accelerates Securities and Capital Markets Growth with Addition of Respected Partner in Washington, D.C., Paul Hastings, January 5, 2021
- King & Spalding Hires Two Leading Construction Disputes Partners in London, King & Spalding, January 5, 2021
- Squire flags commodities drive as it hires Singapore-based Clifford Chance partner, Global Legal Post: Big Stories, January 5, 2021
- Prominent Antitrust Lawyer Karel Bourgeois Joins Crowell & Moring in Brussels, Crowell & Moring: Press Releases, January 5, 2021
- Squire Patton Boggs Continues Expansion of Commodities and Shipping Capabilities with Financial Services Hires, Squire Patton Boggs, January 4, 2021
- Weil Adds Banking & Finance Partner Dr. Ralf Defren in Frankfurt, Weil Gotshal, January 4, 2021
- Clifford Chance welcomes regulatory and white collar defense attorney Tomislav Joksimovic as counsel in New York, Clifford Chance, January 4, 2021
- Finance Partner Chad Stackhouse Joins Cadwalader’s Market-Leading Fund Finance Practice, Cadwalader, January 4, 2021
- King & Spalding hires pair of construction partners from Reed Smith in London, Global Legal Post: Big Stories, January 5, 2021
- Seasoned Real Estate Finance Attorney Ginger Rolfes Returns to Nelson..., Nelson Mullins, December 30, 2020
- John Mills Joins Jones Walker, Jones Walker, January 5, 2021
- Willkie Adds Department of the Treasury Attorney Britt Mosman in Washington, Willkie Farr, January 5, 2021
- Greenberg Traurig Expands Government Law & Policy Practice in California with Addition of Alice Kessler and Patrick Shannon, Greenberg Traurig, January 5, 2021
- Davis Wright Tremaine Adds Satellite and Telecom Lawyer Lafayette Greenfield to Enhance Its Integrated Technology and Communications Practice, Davis Wright, January 5, 2021
Law Firm Memos
- The Privacy Impact of the New Brexit Deal, Wilson Sonsini, December 30, 2020
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Legal Marketing
- New ‘Law360 Pulse’ From LexisNexis Combines Legal Journalism with Data and Analytics, Robert Ambrogi's LawSites, January 4, 2021
- The 12 Days of Social Media: It’s a New Dawn, It’s a New Day, Legal Marketing Association: Strategies+ Blog, January 4, 2021
- When Do We Really Need Face-to-Face Interactions?, Harvard Business Review, January 4, 2021
- How do I know if my law firm website is successful?, Law Firm and Attorney SEO and Internet Marketing, January 4, 2021
- 5 Reasons Coaching Is More Important Than Ever for Lawyer Business Development, Attorney at Work, January 6, 2021
- How to Use Storytelling to Attract More Potential Clients, LawLytics, January 6, 2021
- ALM Media Licenses Its Legal News To Bloomberg Law, Ending Exclusive Deal with LexisNexis, Robert Ambrogi's LawSites, January 5, 2021
- 2020 Trends in Bet-the-Company Class Actions, Inside Counsel, January 5, 2021
- An Organization That Changed Its Culture By Implementing Dialogue, Conversation Matters, January 5, 2021
- Puzzling - Respected Aon In-house Counsel/Former Jones Day Partner Mark Herrmann Uses Phrase "That Lunatic Joe Biden", Law and More, January 5, 2021
- Practical Business Development Techniques for 2021, Larry Bodine Marketing Blog, January 4, 2021
- LinkedIn as THE Network - But, You Need More than a Profile, Law and More, January 2, 2021
- Attorney at Work’s Top Law Firm Marketing and Business Development Posts of the Year, Attorney at Work, December 31, 2020
- Law Firm Target Audience: Reaching Your Ideal Client, Good2BSocial, December 30, 2020
- My Marketing Mantra for 2021: Create More Serendipity, Jay Harrington Blog, January 5, 2021
Digital Marketing
- The Geeks Won Part Two: New Perspectives on Data Science, Marketing Insider Group, January 4, 2021
- Humor is Essential for a Company’s Productivity and Marketing, Business 2 Community, January 3, 2021
- If you struggle to disconnect from technology, you are not alone; Here’s how to minimize distractions and reclaim your creativity, Brian Solis, January 2, 2021
- How Digital Marketing Will Change: 14 Predictions for 2021, Digital Marketer, January 1, 2021
- Is Your Digital Marketing Ready for 2021? Here Are 3 of the Most Important Things., Business 2 Community, December 31, 2020
- Words for the Year, Conversation Agent - Valeria Maltoni, December 31, 2020
- A Year of Personal Disruption, Logic + Emotion: David Armano Blog, December 31, 2020
- Brand Innovation in the Novel Economy, Brian Solis, January 4, 2021
- Why You Think Content Marketing Doesn’t Work, copyblogger, January 4, 2021
- LinkedIn for Content Marketing: 3 Things You Should Know, Content Marketing Institute, January 4, 2021
- Dynamic Content Personalization Playbook, Marketing Profs, January 4, 2021
- The top 10 social media trends for brand survival in 2021 [Infographic], Impact Blog, January 4, 2021
- 9 Business Intelligence Reporting Tools for Marketing and Sales, New Breed Marketing, January 4, 2021
- The 18 Best Marketing Strategies for 2021 (From the Experts), Wordstream Blog, January 4, 2021
- The 10 marketing KPIs you should be tracking (updated for 2021), Impact Blog, January 5, 2021
- Executive Insights: Leveraging the Power of Webinars for Virtual Learning, Marketing Insider Group, January 5, 2021
- Tendances 2021, Forrester Blogs, January 5, 2021
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Companies and Products in the News
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Companies in the News
- Dragonfly Hunts Sunburst, Braintrace
- Looking Back: The 2020 Winners of The Changing Lawyer Awards In Their Own Words, Litera
- Dragonfly Hunts Sunburst, Braintrace
- Looking Back: The 2020 Winners of The Changing Lawyer Awards In Their Own Words, Litera
- Top Zola Suite Releases of 2020, Zola Suite
- Litera Acquires Foundation Software Group to Create Firm Intelligence Business Unit, Litera - Foundation Square
- Exterro Granted Patent for Ground-Breaking Gateway Coordinator Technology, Exterro
- Dragonfly Hunts Sunburst, Braintrace
- Looking Back: The 2020 Winners of The Changing Lawyer Awards In Their Own Words, Litera
- Top Zola Suite Releases of 2020, Zola Suite
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Podcasts and Webinars
- On LawNext: TIAA’s Gamble on ‘New Law’ Firm Novus Law – A Case Study, Robert Ambrogi's LawSites, January 4, 2021
Vendor Updates
- 11 Facebook advertising tips for small businesses, Nutshell, January 4, 2021
- Meet the new Lead Center, CallRail Blog, January 4, 2021
- How to improve your sales workflow, CallRail Blog, January 4, 2021
- 8 Steps for Creating and Running a Successful Law Firm Social Media Campaign, Good2BSocial, January 4, 2021
- LinkedIn for Lawyers: 10 Steps to The Perfect Profile, Good2BSocial, January 5, 2021
- 4 Hacks to increase HVAC leads from home services experts, CallRail Blog, January 5, 2021
Marketing and Editorial Jobs
- Finance Marketing Agency - REMOTE - Contract Copywriter for 2 Weeks, Law and More, December 30, 2020
- Fintech Startup, Los Angeles Metro Area - Copywriter (full-time, $100k to $250k), Law and More, December 30, 2020
- Solo, Financial District, San Francisco - Blog Writer on Civil Litigation (contract), Law and More, December 30, 2020
- Chin & Curtis, Boston, MA - Client Services Coordinator (full-time), Law and More, December 30, 2020
- Legal Services Firm, Woodland Hills - Writer for Adward Submissions, Law and More, January 1, 2021
- Law Firm, Wellesley, MA - Marketing Implementer (Part-time), Law and More, January 1, 2021
- Law Firm, Avon, OH - PR/Social Media (contract), Law and More, January 1, 2021
- InCloudCounsel, Temporarily Remote - Content Writer (full-time, with corporate law background), Law and More, January 4, 2021
- Robert Jobe Law Firm (based in San Francisco but telecommuting okay) - Humanitarian with Great Writing Skills (full-time), Law and More, January 5, 2021
- Copywriter for Legal Website - REMOTE, Law and More, January 5, 2021
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_____________ The Law Firm Marketing Brief is the newest addition to the Pinhawk family of newsletters for the legal market. As the pace of competition and innovation in the legal market continues to accelerate, marketing issues are now front and center in shaping the future of the profession. This newsletter is designed to serve the needs of marketing professionals in law firms of all sizes, as well as practicing lawyers who are actively involved in marketing and business development initiatives, by providing a weekly briefing on the marketing ideas and trends that are driving the transformation of the legal industry. Joe Lamport, Editor. email me. Joe is a former practicing lawyer who has been a pioneer in the field of digital marketing for lawyers. He is the founder of the marketing consultancy, The Practice Platform. Free Subscription See our free newsletter for IT folks. See our free newsletter for Librarians. See our free newsletter for Legal administrators.
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