Law Firm Marketing Brief
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- Matrix Management. Tim Corcoran makes it sound so easy in his new blogpost-- let the managers manage and the lawyers lawyer. So why is it so hard for most BigLaw firms to get the balance right? Maintaining two separate management or reporting structures in a single business organization is what MBAs commonly refer to as matrix management. And even in the best run business organizations, it's just not easy to do because it opens the door to tension and conflict within the organization. (See this thought piece from McKinsey about their recommended approach for addressing this problem.) With all due respect to Tim, there's no simple fix to this kind of problem and it's likely to prove a defining issue for BigLaw firm management teams in the years to come.
- Being Dialogic This blogpost from KM expert Nancy Dixon reminds us that good law firm management is not just a problem of organizational structure - it is also cultural. As Dixon explains, a culture that fosters dialogue will be much more nimble and effective in overcoming internal conflict. In the long run, fostering and supporting internal dialogue may be one of the most important ways in which the law firm marketing and communications team can contribute to a firm's success.
- New and Old Law. It's getting increasingly difficult to see much separation between Old Law and New Law these days, with a revolving door that connects the top echelon of the two realms. Andrew Ballheimer, the recently retired global managing partner of Magic Circle stalwart Allen & Overy, is the latest to pass through that revolving door, with his appointment to the board of Factor, one of the ALSPs driving transformation of the legal industry. Meet your New Law boss, same as your Old Law boss. If nothing else, Ballheimer's appointment underscores the growing entente between BigLaw and ALSPs in carving up the opportunity set in the upper end of the today's legal market.
- Think Before You Leap. But before your law firm teams up with an ALSP to solve your operational problems, Carla Landry from LawVision has some important advice about how to forge the right kind of relationship. The bottom line of Carla's advice is that law firm management should try to understand what's broken before simply dumping their problems in someone else's lap. On the other hand, Spanish law firm ECIJA has opted to go the other way, bringing more tech expertise in-house by absorbing the legal tech consultancy Revamp Law.
- Agile Law. An interesting story from the Global Legal Post about the emerging legal tech hub in Bristol England. According to a recent market report, what's driving the growth of the Bristol legal hub is dynamic collaboration between legal tech start-ups and small to medium sized law firms that eager to adopt the latest technology. Even in our increasingly virtual world, it's interesting to see how geographical proximity still helps stimulate market innovation. It's like being able to go to an ILTA or CLOC convention 365 days a years.
- You've Got Mail ... Or Do You? Snail mail and email have this much in common: nothing is more important than delivery. But whereas with snail mail, deliverability is primary driven by the reliability of the USPS, FedEx or other 3rd party mail carriers, when it comes to email, the issue of deliverability turns out to be much more complicated. And as this blogpost from Vuture explains, there are some key steps that you can take to make sure that your marketing emails end up reaching the intended recipient.
- Social Media Strategy. Honey may be the best way to catch a bear but Twitter is the best way to catch a reporter's attention, at least according to the latest blogpost from Frank Strong. So even if Twitter isn't generating new leads or driving much traffic to your firm's website, it still may prove invaluable as part of your PR strategy.
- Innovative Legal Product of the Week. New from Dentons -a Global Bid Challenge Tracker.
. I don't really know what it is, but I'm really glad to know that it's there -- and it's free -- in case I need it. If nothing else, this shows just how many varied ways there are for firms to build online tools to serve niched opportunities.
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PinHawk Microsites
- Before You Go ASLP, Assess What's Broken, Carla Landry - LawVision
- The Practice Group Leader's Role in Sales Management, Silvia Coulter - LawVision
- Practice Group Success: Don't Just Plan, Implement (Part 1), Susan Lambreth - Dr. Maria-Vittoria Carminati - LawVision
- Former Special Inspector General for George W. Bush’s Tarp program, Neil Barofsky Discusses the Financial and Legal Landscapes, CCBJ: Perspectives
Legal Business in Brief
- Let the Managers Manage and the Lawyers Lawyer, Corcorans Business of Law Blog, March 30, 2021
- Burford hails record realisations as it hires in Hong Kong and Houston, Global Legal Post: Big Stories, March 25, 2021
- Legalign Global law firm alliance adds Canada's Alexander Holburn to roster, Global Legal Post: Big Stories, March 25, 2021
- Stop Managing Your Law Firm From Crisis To Crisis, Above the Law - Legal Technology, March 26, 2021
- 'Agile' regional law firms helping to grow Bristol legaltech hub, says report, Global Legal Post: Big Stories, March 31, 2021
- Did the pandemic set back the DEI clock?, Legal Executive Institute: Blog, March 25, 2021
- How free speech underpins expanding women’s leadership in legal, Legal Executive Institute: Blog, March 24, 2021
- Legal Services Board sets 10-year goal to correct market problems, Legal Futures, March 28, 2021
- Firms boost their ESG credentials by reducing their carbon emissions from commuters, Global Legal Post: Big Stories, March 24, 2021
- Senior BDK partners team up to found document automation startup, Global Legal Post: Big Stories, March 29, 2021
- You’ll Save $$ on Real Estate: So??, Adam Smith, Esq., March 29, 2021
- Taylor Rose targets further growth after £5m capital injection, Legal Futures, March 29, 2021
- Nelson Mullins Names Director of Diversity, Equity, and Inclusion, Nelson Mullins, March 30, 2021
- Redefining the office: Strategies for real estate relevance in a post-pandemic world, Legal Executive Institute: Blog, March 30, 2021
- There’s Light at the End of the Tunnel: What’s Next for the Legal World?, Law Vision Insights Blog, March 30, 2021
Innovation
- Former Allen & Overy Global Managing Partner Joins Board Of ALSP Factor, Robert Ambrogi's LawSites, March 25, 2021
- Dentons launches Global Bid Challenge Tracker to enable quick comparison of bid challenge laws across multiple jurisdictions, Dentons Canada, March 25, 2021
- FTI Consulting Launches Robust Data Governance Solution to Help Clients Mitigate Risk and Optimize Data Value, FTI Consulting, March 30, 2021
- Lack of Alt Fees a Pain for Clients (+ May Eventually Help Legal Tech), Artificial Lawyer, March 24, 2021
- Spain's ECIJA absorbs consultancy Revamp Law to enhance legaltech offering, Global Legal Post: Big Stories, March 26, 2021
- Insights from the Thomson Reuters Legal Geek Takeover: Contract Review and Machine Learning, Legal Current: Thomson Reuters, March 26, 2021
- What Is Your Organization’s Long-Term Remote Work Strategy?, Harvard Business Review, March 24, 2021
- Industry Insight Webinar | 5 Ways Your Law Firm’s Inefficient Processes are Slowing Growth, American Bar Association: Law Technology Today, March 24, 2021
- Legal Tech Needs A Paradigm Shift, Artificial Lawyer, March 25, 2021
- Legal Schema to Build ‘Common Framework For Structured Contract Data’, Artificial Lawyer, March 25, 2021
- Featured Resource: How Firms Maximize Revenue and Reputation through Collaboration, Robert Ambrogi's LawSites, March 25, 2021
- Is The Legal Sector Starting To Move Away From Email?, Artificial Lawyer, March 26, 2021
- Lawtech sandbox pilot sparks collaboration ambitions, Legal Futures, March 26, 2021
- AI and Algorithms: What’s Best?, Introhive, March 28, 2021
- Dejargonising Knowledge Management, Knoco Stories, March 29, 2021
- Legal Tech in a Reopened World, Artificial Lawyer, March 29, 2021
- Part Of Trusting Science Is Trusting In-Person Events Again, Above the Law - Legal Technology, March 29, 2021
- Why Law Firms Must Take a Holistic Approach to People Management in 2021, Artificial Lawyer, March 30, 2021
- Law firms “complacent” about sharing technology, Legal Futures, March 30, 2021
Tips, pointers and presentations
- 'My Child Is Interrupting Me Right Now.' The Challenges of Lawyering and Parenting in a Pandemic, Blog of Legal Times, March 26, 2021
- The Initial Consultation: Lawyer-Client Interview Questions, Clio Blog, March 24, 2021
- New York Provides Zoom Decorum Advice Because Lawyers Clearly Need It, Above the Law - Legal Technology, March 25, 2021
- How Interruptions Can Make Meetings More Inclusive, Harvard Business Review, March 24, 2021
- Master Your Virtual Presence to Avoid Bad Videoconferencing Habits, Poston Communications, March 24, 2021
- Five Core Practices of Trusted Leaders: Provide Perspective, GrowthPlay, March 24, 2021
- How Missing These 5 ‘Little’ Things Adds to Your Stress, Attorney at Work, March 26, 2021
- 10 Hacks for Beating Procrastination, Attorney at Work, March 28, 2021
- 5 Reasons Why Your Law Firm’s Website Isn’t Generating Leads, Good2BSocial, March 25, 2021
- How a Good Year Can Trip Up Firms Down the Road, Blog of Legal Times, March 29, 2021
- Vaccines and Return-to-Work Issues: Preparing for the New Normal, Inside Counsel, March 29, 2021
- 13 Reasons Your Law Firm’s Social Media Engagement is Suffering, Good2BSocial, March 29, 2021
Portable Business
- Freshfields hires Bay Area M&A 'rising star' to expand its Silicon Valley office, Global Legal Post: Big Stories, March 24, 2021
- Milbank strengthens private equity offering with double partner hire from Schulte in New York, Global Legal Post: Big Stories, March 30, 2021
- Foley Hoag Expands Energy Practice with Team of Attorneys in New York, Foley Hoag, March 29, 2021
- Former New York State Bar President Stephen P. Younger Joins Foley Hoag as Litigation Partner, Foley Hoag, March 29, 2021
- A&O Consulting to expand team with FCA hire, Allen & Overy, March 24, 2021
- Akerman Expands New York Office with Team of Five Litigators Led by Craig Weiner and Lisa Coyle, Akerman Senterfitt, March 29, 2021
- Fisher Phillips Continues Growth Across Pennsylvania with Brian Casal in Philadelphia, Fisher & Philips, March 29, 2021
- Daniel Meade Joins Cadwalader’s Market-Leading Financial Regulatory Practice, Cadwalader, March 29, 2021
- Baker McKenzie Enhances Leveraged Finance Team With Significant Hire, Baker & McKenzie, March 30, 2021
- Shook New York Expands Trial Acumen with Business Litigator, Shook Hardy, March 30, 2021
- Labor & Employment Litigator Mandana Massoumi Joins Seyfarth in Los Angeles, Seyfarth Shaw, March 30, 2021
- Keller Lenkner UK continues growth with investment fraud group launch, Legal Futures, March 30, 2021
Law Firm Memos
- A Common Dilemma: Responding to Copyright Trolls, Wilson Sonsini, March 24, 2021
- Status of Proposed CCPA-Like State Privacy Legislation as of March 29, 2021, Husch Blackwell Sanders, March 29, 2021
- Is Arbitration The Answer: What About Mass Arbitration?, Seyfarth Shaw, March 30, 2021
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Legal Marketing
- Five Ways Legal Marketers Can Improve Email Performance, Vuture Blog, March 28, 2021
- Know Your Law Firm’s Key Marketing Metrics, Attorney at Work, March 25, 2021
- Law firms set to tumble down Google rankings as update looms, Legal Futures, March 28, 2021
- How 2,400 Journalists Use Social Media for Reporting [And Why PR Should Get Serious about Social], Sword and the Script, March 30, 2021
- How to Start a Podcast at Your Firm, Legal Marketing Association: Strategies+ Blog, March 29, 2021
- Embrace Permission Marketing, Attorney at Work, March 24, 2021
- Market strategy: winning new clients in times of crisis, Global Legal Post: Big Stories, March 28, 2021
- Ashurst appoints Chief Business Development Officer, Ashurst, March 26, 2021
- How Law Firms Are Supporting Women Lawyers in The Pandemic, Jaffe PR Blog, March 26, 2021
- Top 10 Law Firm Brands in Canada, Legal Current: Thomson Reuters, March 25, 2021
- Top 20 UK Law Firm Brands, Legal Current: Thomson Reuters, March 24, 2021
- PR Postcards from the Edge!, Jaffe PR Blog, March 24, 2021
- Eight Ideas for Refreshing Your Law Firm Website, Jaffe PR Blog, March 24, 2021
- LinkedIn: Where Thought Leaders Go to Learn and Collaborate, Jay Harrington Blog, March 24, 2021
- Clients Pinpoint 30 Law Firms Best at Client Service, The Mad Clientist: BTI's Blog, March 24, 2021
- How to Sell Legal Services Without Selling, Jay Harrington Blog, March 25, 2021
- Law Firms Need to Keep Blog Content From Lawyers Live On The Net – Forever, Real Lawyers Have Blogs - Kevin O'Keefe, March 27, 2021
- Finn Partners Names Helen Shelton as First Global Chief Diversity Officer, Finn Partners (Greenfield Belser), March 28, 2021
- Creating Pillar Pages & Topic Clusters on Your Law Firm’s Website, LawLytics, March 30, 2021
- Paul Weiss - Will It "Do a Jones Day" and The Possible Implications, Law and More, March 29, 2021
- The Role of In-House Legal Counsel in Corporate Communication, Poston Communications, March 29, 2021
- Is Researching Your Clients and Prospects a Good Idea?, Hinge Marketing, March 29, 2021
- Your Path to Growth: How to Build a Stronger Legal Practice in 2021, Scorpion: Law Firm Marketing Blog, March 29, 2021
- Legal Tech Company Could Go Public, Overnight, Via SPAC, Real Lawyers Have Blogs - Kevin O'Keefe, March 30, 2021
- Biggest firms falling behind on website effectiveness, Legal Futures, March 30, 2021
- How Will You Communicate Your Unique Firm Values to Remote Summer Associates?, Wisnik Career Enterprises, March 30, 2021
- What Is Legal Publishing Today and Where Does LexBlog Fit?, Real Lawyers Have Blogs - Kevin O'Keefe, March 30, 2021
Digital Marketing
- The Road To Sustainable Finance Will Be Long And Thorny, Forrester Blogs, March 29, 2021
- 2021 Digital Marketing Trends: The New vs the Tried and True, Wordstream Blog, March 26, 2021
- Four Ways to Adapt Your Marketing Strategy and Tactics for an Economic Downturn, Marketing Profs, March 26, 2021
- A Swing and a Hit: 5 Storytelling Ideas to Steal From Sports Writers, Content Marketing Institute, March 25, 2021
- How to Generate Leads on LinkedIn, According to LinkedIn's VP of Marketing, HubSpot Blog, March 24, 2021
- Developing flexibility and agility in digital marketing: Five trends to explore, MarketingTech News, March 24, 2021
- B2B LinkedIn Marketing: Maximizing Your Company Presence, Precision Marketing Group Blog, March 24, 2021
- A new way to approach marketing that’s about ‘and’, not ‘or’, Campaign Live UK, March 30, 2021
- The Business Case for Making Politics a Part of Your Social Impact Strategy, Business 2 Community, March 29, 2021
- Beyond the Webinar: Engaging experiences your audience will love, Marketing Land, March 29, 2021
- Is April Fools’ Day Worth the Risk for Brands?, Content Marketing Institute, March 29, 2021
- 7 best social media management tools in 2021 (+ VIDEO), Impact Blog, March 29, 2021
- What Information Do You Need in Order to Change?, Farnam Street, March 29, 2021
- What day is leg day? And 8 other questions answered with listening data, Sprout Social: Insights, March 31, 2021
- Relevance is in the Eye of the Beholder; The Same is True for Experience, Brian Solis, March 30, 2021
- Vendoring in Culture, Conversation Agent - Valeria Maltoni, March 30, 2021
- Clubhouse and Reels and Spaces, Oh My! Where is Your Marketing Money Best Spent?, Social Media Explorer, March 30, 2021
- What Needs to Be In Place For An Organization to Be Dialogic, Conversation Matters, March 30, 2021
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Companies and Products in the News
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Companies in the News
- BigHand Resource Management Video, BigHand
- Edit PDF's Directly from DMSforLegal with the New Kofax Power PDF Integration, Epona
- New Casetext Product Lets You Use Its Powerful Search Tool To Search Just About Anything, Lawsites - Casetext
- Third-Party Risk Requires a New Role, Corporate Counsel Business Journal
- Pandemic's Silver Lining for Law Departments, Corporate Counsel Business Journal
- Deloitte AI Institute teams with Chatterbox Labs to ensure ethical application of AI, Corporate Counsel Business Journal
- BigHand Resource Management Video, BigHand
- Edit PDF's Directly from DMSforLegal with the New Kofax Power PDF Integration, Epona
- New Casetext Product Lets You Use Its Powerful Search Tool To Search Just About Anything, Lawsites - Casetext
- Third-Party Risk Requires a New Role, Corporate Counsel Business Journal
- Deloitte AI Institute teams with Chatterbox Labs to ensure ethical application of AI, Corporate Counsel Business Journal
- Epiq Launches Epiq Access, an "All in One" Digital Client Experience, Epiq
- BigHand Resource Management Video, BigHand
- Edit PDF's Directly from DMSforLegal with the New Kofax Power PDF Integration, Epona
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General Counsel Moves
- Former San Diego Assistant U.S. Attorney Promoted to FOX Corp. General Counsel - Times of San Diego, (General Counsel), March 26, 2021
- Celsius hires Big Law for General Counsel - PRNewswire, (General Counsel), March 26, 2021
- Dentistry Startup Byte Nabs Paul Hastings Partner as GC (1) - Bloomberg Law, (General Counsel), March 26, 2021
- ClearPoint Neuro, Inc. Announces Appointment of Ellisa Cholapranee as General Counsel - Yahoo Finance, (General Counsel), March 25, 2021
- 09:13 ET Kristie Scott Joins Xometry as General Counsel - PRNewswire, (General Counsel), March 25, 2021
- Avast Appoints Trudy Cooke As General Counsel And Company Secretary - MarTech Series, (General Counsel), March 24, 2021
- ClearPoint Neuro, Inc. Announces Appointment of Ellisa Cholapranee as General Counsel - GlobeNewswire, (General Counsel), March 24, 2021
- Longest currently serving vice president to retire as general counsel - GW Hatchet, (General Counsel), March 24, 2021
- Michele Walton Promoted to Senior Vice President, General Counsel for The Taubman Company - WFMZ Allentown, (General Counsel), March 24, 2021
- Confluent Hires First Chief Information Security Officer and Chief Legal Officer - Business Wire, (General Counsel), March 24, 2021
- McDonald's Names Desiree Ralls-Morrison as General Counsel and Corporate Secretary - PRNewswire, (General Counsel), March 29, 2021
- ED KING joins Dulany Industries, Inc. as General Counsel - Savannah Business Journal, (General Counsel), March 29, 2021
- McDonald's Names Desiree Ralls-Morrison General Counsel and Corporate Secretary - QSR magazine, (General Counsel), March 30, 2021
- Atlanta Housing welcomes new general counsel - The Atlanta Voice, (General Counsel), March 30, 2021
Podcasts and Webinars
- Navigating Organizational Change & Growth Strategies with “STARS” framework, ALA: Upcoming Webinars, March 24, 2021
- Why Doubt Is A Sign You’re On The Verge Of Greatness, Duct Tape Marketing, March 24, 2021
- Using Collaboration Tools To Transform The Way We Work, Duct Tape Marketing, March 25, 2021
- Industry Insight Webinar | Collaboration in Microsoft 365 – Tips and Tricks, American Bar Association: Law Technology Today, March 29, 2021
Marketing and Editorial Jobs
- Research Analyst, For the New York Office of a Boutique Litigation Firm, March 24, 2021
- Freelance Legal Copywriter - REMOTE, Law and More, March 25, 2021
- WorkmanComp - REMOTE - Freelance Reporter, Law and More, March 25, 2021
- Harvard University's Shorestein Center on Media etc., Cambridge, MA - Executive Director, Law and More, March 25, 2021
- McClatchy, Charlotte, NC - Reporter on Banking and Finance, Law and More, March 25, 2021
- Law Firm Experience, Los Angeles Metro Area - Writing/Administration (20 p/h), Law and More, March 26, 2021
- University of Vermont, Burlington, VT - Chief Communications Officer, Law and More, March 27, 2021
- Law Firm, Glendale, CA - Social Media, Law and More, March 29, 2021
- Script Writer for Daily Podcasts, Philly - Contract, Law and More, March 29, 2021
- Senior Manager, Business Development, For the DC Office of an International Law Firm, March 29, 2021
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_____________ The Law Firm Marketing Brief is the newest addition to the Pinhawk family of newsletters for the legal market. As the pace of competition and innovation in the legal market continues to accelerate, marketing issues are now front and center in shaping the future of the profession. This newsletter is designed to serve the needs of marketing professionals in law firms of all sizes, as well as practicing lawyers who are actively involved in marketing and business development initiatives, by providing a weekly briefing on the marketing ideas and trends that are driving the transformation of the legal industry. Joe Lamport, Editor. email me. Joe is a former practicing lawyer who has been a pioneer in the field of digital marketing for lawyers. He is the founder of the marketing consultancy, The Practice Platform. Free Subscription See our free newsletter for IT folks. See our free newsletter for Librarians. See our free newsletter for Legal administrators.
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